Understanding The Ad Library

The Meta Ad Library is our most comprehensive ads transparency surface, providing a view of ads across our apps and services. It helps make advertising transparent by giving people more information about the ads they see.

The Ad Library contains all active ads running across our products. Transparency is a priority for us to help prevent interference in elections, so the Ad Library offers additional information about ads about social issues, elections or politics, including spend, reach and funding entities. These ads are visible whether they're active or inactive and will be stored in the Ad Library for seven years.

Viewing ads about social issues, elections or politics

Your community can search ads by Page name or keyword, and filter by:

• Regions
• Languages
• Platform
• Media Type
• Status
• Dates
• Disclaimers
• Estimated Audience Size

When a person clicks on “See Ad Details” for an ad, they’ll see some of the following information:

• Active or inactive: People can see when an ad started running and whether or not it's currently running.
• Disapproved notice: If an ad in the Ad Library was active but then became disapproved (e.g., for not including a necessary “Paid for by” disclaimer or for violating Advertising Standards), it'll show as “disapproved” in the Ad Library.
• Impressions: People can see a range for the number of impressions the ad received (e.g. 1K-5K), not the exact number.
• Amount spent: People can see a range for the amount spent on the ad (e.g. $1K-$5K USD), not the exact amount.
• Demographic information (age and gender): People can see the percent of people by age and gender who saw an ad.
• Location: People can see information about the location(s) where the ad was viewed.
• Estimated audience size: Estimated Audience Size generally estimates how many Accounts Center accounts meet the targeting and ad placement criteria that advertisers select while creating an ad.

Information about the targeting selections made by advertisersis included under the Ad Library Audience tab for all ads about social issues, elections and politics, with the data aggregated at the Page-level recorded over a 7, 30 or 90 day period. This will allow people to gain more information on the impact of digital advertising on elections by providing information on advertisers’ selections for targeting their ads to people based on criteria such as location, demographics and/or interests.

For more information on the Ad Library, you can visit our Help Center. If you have questions, reach out to our team.